Jeep Specialized Vehicles and Equipment -- forklift, backhoe, ambulances and more.
Jeeps in Public Service -- 1950s promotional booklet for government.
Jeep Industrial Equipment -- 1950s promotional booklet for business.
Jeep Vehicles for Aircraft Ground Support -- specialized trucks for airport service.
Sears Jeep Parts Catalog -- aftermarket supplier for many years.
4Wheel Drive Hardware Catalog -- first CJ-3B to make the cover.
Long-Lost 1953 Newspaper Ads -- including The CJ3B Page Coloring Book.
More 1953 Newspaper Ads -- including an Aero-Willys ad.
"Cavalcade of Jeeps", 1954 -- a unique roadshow of special equipment.
Farm Journal Jeep Ads, 1953 -- no-nonsense Universal Jeep ads.
Fortune Magazine Ad, 1954 -- Jeeps for big business.
1953 Magazine Ads for Willys -- from LIFE and the Saturday Evening Post.
Willys Ads for Mexico -- including the CJ-3B.
Jeep Ads for South America -- from Popular Mecanica, Life, Reader's Digest.
Hitch Up the Old and the New -- 1962 dealership ad.
Promoting the Australian-Made CJ-3B -- 1958 ads and events.
Agriculture Prefers a Tractor -- promoting farm Jeeps in the Netherlands in 1954.
CJ-3B Magazine Articles -- interesting clippings from automotive mags.
MI Tests The New Jeep -- classic 1954 review by Tom McCahill from Mechanix Illustrated.
CJ-3Bs in Advertising -- Camels, winches, Roy Rogers.
J rations: Standard Issue 1 -- new Jeep magazine reviewed, 2006.
The Dispatcher -- reborn Jeep magazine reviewed, 2015.
Willys Service Standards, 1952-54 -- specs and tolerances.
CJ-3B Owner's Manual -- 1953, 57 and 63 versions, and the Owner's Identification Card.
CJ-3B Parts List, 1956 -- exploded illustrations of many components.
CJ-3B Brochure, 1950s -- plus the whole Jeep lineup.
Goes Anywhere, Any Time, In Any Weather! -- early CJ-3B brochure.
The World's Standard Utility Vehicle -- 1953 export brochure.
CJ-3B Brochure, 1962 -- great illustrations.
Universal Jeep Brochure -- features the new CJ-5 and 6.
Kaiser-Willys 4-Wheel Drive Brochures -- mini-posters of the Jeep line.
Early Jeep Hardtops -- brochures from various manufacturers.
CJ-3B Farm Jeeps -- Kaiser-Willys brochure KW-1706.
CJ-3B Jeep Fire Engine Brochure -- Willys Form SX-229-4.
Facts for Service Stations, 1953 -- including Hurricane engine info.
Jeeps for the Oil Industry, 1953 -- another version of the same leaflet.
A Few Facts For the Record... on Jeep vehicles vs. Scout.
Jeep Fire Equipment Literature -- from several booklets.
Jeep Versus Scout -- Willys Export publication.
8 Out of 10 'Jeep' Vehicles Are Sold to These Buyers -- more advice for Willys salesmen.
How to Use Willys 4 Wheel Drive -- some tips and cautions ("Keep your eyes on the road!").
Jeep-A-Trench -- "Gear-Draulic" trenching attachment.
The CJ-3B Bookshelf -- reviews of books old and new.
The Vehicle of Ten Thousand Abilities -- a 1953 postcard.
1953 Willys Prices -- this unused postcard becomes a history lesson.
Holy Toledo! Jeep Calendar -- 2018 and earlier editions.
Bubblegum Card, 1953 -- from the Topps "World on Wheels" series.
Universal Jeep and Compressor -- special equipment postcard.
Coffee Card from Finland -- breakfast with a Jeep on the side.
Willys-Overland Parts Boxes -- with Jeep drawings.
Kaiser Jeep Model Identification poster, 1968 -- as seen on Jeep dealers' walls.
AMC Jeep Model Identification poster -- later American Motors version.
1960s Jeep Radio Ads -- script excerpts, plus downloadable audio.
1961 Kaiser Industries/Willys Jeep TV commercial -- QuickTime video (10MB).
Jeep Art by Mort Künstler -- "America's Artist" had an earlier career with adventure mags.
The Saturday Evening Post -- 1957 and 1958 cover paintings.
Original Factory Art -- from the Owner's Manual, Service Manual and Parts List.
Willys Jeep At Work -- Michigan farm Jeep inspires painting.
High Hood as Art -- what gives the CJ-3B its appeal?
1963 Mitsubishi J3R Jeep Art -- Hidemi Hishikawa's work in a variety of media.
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