Home

1953 Farm Journal Ads


 

CJ-menFarm Journal in the 1950s (like the similar publication Successful Farming) was a family magazine, with features about the household as well as the farm. It carried a wide range of advertisements, including some that would seem unusual in a general-interest magazine today (such as a full-page ad for Saginaw power steering.) Kaiser-Willys saw it as the perfect place to promote the practical advantages of Jeep four-wheel drive.

Note: some of the illustrations are taken from microfilm, so they unfortunately don't reflect the quality of the originals.
 

Farm PowerAlthough the first ad on this page, from February 1953, features a striking illustration of the new CJ-3B Universal model, most of the ads tended to feature the concept of Jeep rather than any particular model. Most of them were aimed specifically at the farm audience, including this one from April 1953 suggesting that "F-head" had something to do with "Farm Power." And they promoted station wagons and trucks as well as Universals.
 

KauffmanTurkey FarmThis ad featuring a CJ-3A Universal appeared in Successful Farming in August 1954, well after the CJ-3A had been replaced by the CJ-3B. Willys didn't worry about whether the photos showed their latest model, and this picture at the Kauffman Turkey Farm suggests they weren't worried about what the city-slicker audience might think of their ads either.
 

We'll leave the last word to Harold Bordner, who said of his Jeep in a February 1954 ad, "I don't see how I could ever get along without it." See the full-page ad (85KGIF.)

Harold Bordner
 

Thanks to Danny Hartling for alerting me to this gold mine of vintage Jeep advertising, and to Ron Ingram for scanning original copies of some of the ads. -- Derek Redmond

The Willys Export division also promoted the Jeep as a farm vehicle; see a 1953 Jeep ad from Brazil (60K GIF).


See more CJ-3B Advertising and Literature.

Also on CJ3B.info, see CJ-3B Farm Jeeps.

FacebookVisit CJ3B.info on Facebook.


CJ3B Home | Contents | Search | Links | Bulletin Board


Last updated 2 September 1998 by Derek Redmond redmond@cj3b.info
http://cj3b.info/FarmJournal.html
All content not credited and previously copyright, is copyright Derek Redmond