From the 1950s into the 1970's, Sears, Roebuck and Co. in the United States issued a substantial annual catalogue of replacement parts for Universal Jeeps (including the Jeepster Commando). This was in addition to a book of "Parts for Automobiles, Trucks and Dune Buggies" and of course the Sears "Big Book".
First of all, like most good Jeep parts suppliers, Sears made sure that the customer knew "How to Identify Your Jeep Vehicle" (30K GIF). You could then pick up the phone and order virtually any small part in your Jeep, or large items from remanufactured engines (80K GIF) to roll bars (80K GIF), and other aftermarket accessories. Most parts bore the Sears or Allstate brand names, although some items were from other companies (usually not mentioned by name).
Similar Jeep catalogues were also issued by Montgomery Ward and Berg's Truck and Parts Co. (60K GIF), "The King of Jeeps" in Chicago.
See page 5 from this 1962 Montgomery Ward catalogue, including white vinyl soft tops, gasoline heaters, and free-wheeling front hubs (50K GIF).
Flower power! Here's an aftermarket accessory that provides a good clue to the vintage of this edition of the Sears book (1971).
More traditional half and full tops were a popular Sears item. This page shows various steel and aluminum hard tops (see a larger version, 150K GIF). For more details on Sears hardtops, see Early Civilian Jeep Hardtops, Part 3 on CJ3B.info.
There was also a selection of soft tops (60K GIF) and a page of other "accessories for convenience, looks and utility" including locking hubs, pintle hooks, and manual winches (80K GIF).
The catalogue has illustrations of most items, and can still serve as a useful parts identification book. See the full page of dash instruments (80K GIF). Included in the electrical section are 24-volt parts for the military M38 and M38A1, although some of them were expensive. Ron Ingram points out that $376.50 for a generator had to hurt, especially in 1971 dollars!
Another page that gives an idea of the complete selection of small parts available, and why it was important to know what Jeep you had, is one of several pages of rear axle parts (70K GIF).
The Sears Jeep Parts catalogue apparently evolved out of a section of aftermarket parts in the larger catalogue. Gene Rogers notes, "I ordered parts from it often thru the 70's -- it was the best priced source of most parts," and says the final edition was in 1981. We would also be interested in knowing the specific year the Jeep book was first published.
Thanks to Ron Ingram for providing the 1971 Sears catalogue, and also Mike Heimbigner, Keith Buckley and Brian Greif. -- Derek Redmond
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