The pages reproduced here are excerpts from a 24-page Willys promotional booklet (Form #W-991-6) which appears to date from the late 1950s, aimed at government agencies around the world. It promotes the use of "The World's Most Useful Vehicles" in the areas of:
The text in the booklet is short on specifics and long on clichés. "Jeep vehicles can be used in so many different ways, the tasks they perform in public service are practically unlimited. They can transport power equipment to hard-to-reach places, and with power take-off operate this equipment upon arrival. Low cost of repairs and operation are an important factor in their widespread use."
But the illustrations, many from outside North America, show a variety of Jeep models at work. Check out the lineup of CJ-3Bs on the Public Health page -- anybody know where that photo was taken by any chance? Click on any page here to see a larger version (100K JPEG).
Thanks to Michael Perry for scanning the booklet. -- Derek Redmond
Also on CJ3B.info, see other CJ-3B Advertising and Literature.
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