Here's the conclusion of a Willys promotional film circa 1954, titled The Willys Family of 4-Wheel Drive Vehicles. It's a big parade of a variety of Jeep configurations, many with special equipment. The new CJ-5 is featured, but there are also a few CJ-3Bs, including a fire engine and trailer, a snowplow and an air compressor.
Note in the narration, that as of the mid-1950s the official pronunciation of the company name was still "Willis". -- Derek Redmond
Watch the entire film on YouTube.
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