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Holy Toledo! Calendar for 2015


 

I'm happy to see the Bill Norris-Kevin Banonis "Holy Toledo!" calendar on sale again for 2015. I hope these guys are making some money from the project, because they are doing us all a major service by producing a beautifully-designed, endlessly interesting, large-format calendar devoted to vintage Jeeps. You'll want to hang it where you can look at it every day, because this is far more than a one-picture-per-month calendar -- it's a kind of "Old Jeeps Almanac."

1960 MaverickSorry to say, there are no CJ-3Bs featured this year. (High hood owners should contact Norris-Banonis to submit their Jeeps or photos for consideration for next year.)

But there is every other shape of Jeep from before, during and after the CJ-3B era. For July 2015: this 1960 Willys Maverick 2-wheel-drive station wagon, originally from South Dakota, which was bought by Michael Upton in California, and restored at Willys America.
 

Petaluma CAMichael used the Willys wagon for promotions with his company which manufactures and sells ukuleles, for everybody from professional musicians to young children. This picture isn't in the calendar, but I thought it was a lot of fun to see Michael and a crowd of ukulele players with the Maverick at a parade in Petaluma CA in 2012 (photo courtesy Kala Brand Music.) As of 2015, the wagon has been sold again.
 

DealThe July calendar page does include, along with the blue Maverick, the usual interesting assortment of vintage advertising and photos, including this Willys mailer promoting both the station wagon and James Garner's Maverick TV show.

See more on the Maverick model in Willys Jeep Station Wagon on CJ3B.info.
 

FrontThe 2015 calendar's cover photo is the January Jeep -- Greg Gorring's carefully restored CJ-5 photographed at the wonderful M.D. Garage in Cuyahoga Valley National Park near Hudson, Ohio. (See also Caravan to Cuyahoga on CJ3B.info.)

This year's bonus historical photo essay at the end of the year, showcases some of Bill Norris' research into the full story of "Jeep Day", 18 July 1945, when the Civilian Jeep was first presented to the press at Cesor Farms in Michigan. (Heads up: Bill is also slated to present the story of Jeep Day as keynote speaker at the 2015 Willys Spring Reunion in Ohio.)
 

BackThe back cover shows all twelve monthly Jeeps, ranging from a 1944 CJ-2 to a 1972 J-series truck. There's also a look at a sample calendar page, the design of which is the same as last year.

Also available from Norris-Banonis.com is the "Classic Fire Apparatus" calendar, which has no Jeeps this year, and "Broken Down Heroes," with twelve months of Bob Christy's black & white photographs of old, abandoned cars and trucks.

All three calendars can be ordered online or by mail. The price is up slightly to US $14.99 each, plus $6 shipping in the US -- but if you order all three calendars, shipping is free.

They also have a number of previous years' calendars still available. That may seem strange, but once you see one of these calendars, you'll understand why people would want to buy the old ones. -- Derek Redmond
 


See also the 2007, 2008, 2009, 2010, 2011, 2012, 2013 and 2014 editions of the "Holy Toledo" (formerly "Jeep Classics") calendar.

Also on CJ3B.info, see CJ-3B Advertising and Literature.

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Last updated 25 September 2014 by Derek Redmond redmond@cj3b.info
http://cj3b.info/Literature/Calendar2015.html
All content not credited and previously copyright, is copyright Derek Redmond