The first automobile manufactured in Turkey was a Jeep, in 1954. That might say something about the mountainous terrain of the country which includes Mount Ararat, where Noah's Ark is thought to have landed.
(Actually, according to Turkish Automotive History, there was a Ford initiative in the early 1930's which produced cars in Turkey briefly.)
In 2004 the Rahmi M Koç Museum in Istanbul acquired what is probably the first truly Turkish-manufactured vehicle: the first CJ-3B off the line made with entirely Turkish components, with the possible exception of the engine. The date of manufacture is unknown.
Donated by the widow of Ferruh Verdi, the owner of Türk Willys Overland from 1953 - 1972, the Jeep was retained by Mr. Verdi for his personal use and given the name "Ayse" (a popular girl's name in Turkey). See also its Hurricane engine (90K JPEG).
Tony Phillipson, General Manager of the Museum, comments, "It is in running condition, although the general workmanship is rudimentary compared to the later car in our collection (see Restored Tuzla Jeep). The wheels were apparently changed from 15" to 14" a few years ago by Mr Verdi 'in an attempt to lower the centre of gravity.'"
In 1953, Willys was represented in Turkey by Verdi Limited, who published this Turkish version of the Willys-Overland Export Corporation brochure "The New Jeep: The World's Standard Utility Vehicle." The Turkish text on the cover translates as "The New Jeep Car: Providing Several Benefits Around the World." See also the rear cover (80K JPEG) with contact information for Verdi Ltd.
This windshield-down photo was popular in overseas marketing, but it was seldom if ever used in Willys advertising in the U.S. It emphasizes the high hood, giving it the look of a powerful vehicle, but Willys was apparently nervous about how the high hood would be received in the domestic market where the lower hood of the earlier flatfenders was well established.
The same is true of this illustration. In Turkish, it is captioned "New Jeep Car: Side View," which perhaps doesn't really catch the flavor of the caption in the Willys Export brochure, which was "A New Profile," drawing attention to the higher hood and bigger engine.
The brochure also includes a cutaway illustration of the Hurricane engine (80K JPEG). See the full interior of the unfolded brochure (400K JPEG). Thanks to Serhat Güvenç for scanning this publication.
In February 1954 the President of Turkey visited the Willys factory in Toledo and was presented with a CJ-3B Jeep. This photo shows the President's gift arriving at the Presidential Palace in Ankara. The lettering painted at the factory has been washed off the hood, and the Jeep is being escorted by a Jeepster with an Ankara license plate. Possibly the President is inside.)
A summary of the history of the "Automotive Sector in Turkey" stated that "the first vehicle assembly company was established in 1954 (Türk Willys Overland Ltd.) for jeep manufacturing." The company's assembly plant was located on a 33 hectare (80 acre) site in Tuzla, just south of Istanbul.
According to research by Tony Phillipson, "By 1961 the plant had four assembly lines and 782 employees, and was producing some 5,000 trucks and 7,200 light vehicles (especially 1/4 ton Jeeps) annually."
A 1960 publication (60K JPEG) promoting the Tuzla plant includes a photo of an architect's model showing projected plant development (70K JPEG). The text states that Willys pickups and panel trucks are to be added to the Türk Willys Overland line in 1960.
Photos in the booklet show a nearly-complete CJ-5 (right) and chassis assembly (above.) See also body assembly (100K JPEG) and body finishing (70K JPEG).
Serhat Güvenç uncovered this great photo which demonstrates the affection felt for Jeeps in Turkey. He identifies this as having been taken sometime prior to 1962, the last year this type of registration plate (bearing the name of the issuing province) was issued. Unfortunately the name of the province is not legible. The Jeep appears almost brand new, and the photo of four friends posing on a stone fountain is wonderful -- one of those pictures which make you wonder about the story behind it.
The CJ-3B "Use and Care Book" is for a "Model CJ-3B, military type, 12 volt, radio supression equipped." From photocopies of the manual, see a page identifying the parts of the interior (140K JPEG), and a page listing the basic CJ-3B specs in Turkish (60K GIF).
Sinan Nasirli found a 250-page manual for "Use, Maintenance, Troubleshooting, and Repair" of the Jeep, Pickup and Station Wagon. It dates from 1960 and is the second edition. It includes a handy Model Years chart (225K JPEG) showing all Willys models from 1945 to 1956, and a page describing the Hurricane motor (180K JPEG).
Parts source in Turkey: Ulus Automotive in Istanbul has been a supplier of Jeep and Willys parts since 1978.
Thanks to Serhat Güvenç, and Tony Phillipson and his staff at the Rahmi M Koç Museum. More information, particularly photos of other models built in Turkey, would be welcome. -- Derek Redmond
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