Jeep Radio Commercials


These radio spots date from the mid-1960s, when the Jeepster Commando made its debut, and the CJ-3B was being phased out as a member of the "Jeep Universal" family of CJ's, leaving only the CJ-5 and CJ-6, and briefly the CJ-5A and CJ-6A.

The commercials were intended to have a local dealer tag added at the end, and were supplied to radio stations on a seven-inch, 33-1/3 RPM record. The recordings have been compressed to produce the small QuickTime audio files you can play below.

We'll Drive There

"Hey, look at that washout!"
"OK, wise guy, what do we do now?"
"Shift into Jeep 4-wheel drive!"

Used Universal

"You'll find that Jeep owners hang onto these all-purpose workhorses year after year after year, because Jeep ruggedness never goes out of style!"

Family Fight

"Alice, where are the keys to the Jeepster? I'm late for golf."
"John, I was going..."
"Alice, I'm taking it to the club!"

The 33-1/3 RPM record from which these commercials are taken is seen at right. See details on a larger copy (50K JPEG).

The photos above are from Kaiser Jeep advertising of the period. The radio pictured is an mid-sixties Airline transistor model GEN 1177A, made in Japan for sale in Montgomery Ward catalogues and department stores.

Radio photo adapted from work by Joe Haupt under CC. -- Derek Redmond

Also on CJ3B.info, see more CJ-3B Advertising and Literature.

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Last updated 29 July 2001 by Derek Redmond redmond@cj3b.info
All content not credited and previously copyright, is copyright Derek Redmond